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Dr. Daphne Loke
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Tuesday, 20 July 2010 |
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High net worth individuals In my recent guest lecture on selling to high net worth individuals (HNIs) I stressed on recognizing differentiation. Small start-up businesses usually longed for the attention of HNIs. Whether the entrepreneur locks in an HNI as a investor or as a customer, the amount of influence that the HNI would possibly pass on to the business could be tremendous.
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